EF Education First l 2024 -
EF brand hub (ongoing)
Unifying current, new and future brand resources, tools and content into one global brand hub.
UX strategy & process
Research
Design sprint facilitation
IA & navigation design
Overall content and design strategy
User testing
My role
EF’s brand resources and tools has for a long time lived in separate websites and internal systems. As the global brand team expands their expertise and resources the need for a single source of truth for all things brand became clear.
The project aims to unify all resources and to make it easier for all users to find relevant brand resources, tools and guidelines.